Congratulations Enviro Energy LLC and the Miller family on the successful re-brand of your website!
With so many new products coming out to compliment the original grass fuel pellets is was time to update the website. And let’s face it, at almost 6.5 years old the site was dated at this point.
With a new suite of materials – brochures, business cards, packaging for the products, and flyers – the website completes the circle and ties all the products, the printed materials, the packaging with the new branding together.
All of this can be achieved, simply. It is not necessary to become flashy and complicated. It is a matter of staying true to what people already recognize and adding elements that are up-to-date in look and feel. Then, be consistent with how you present yourself, be repetitive in the presentation across platforms and the public will begin to associate the business name with the trusted product.
Check out the site, and look in your local stores for the EE products – Enviro Soil Enhance™, Enviro Pond Enhance™, and Enviro Grass Pellet Fuel. All made locally, for locals, by locals!
What do you do when you have a great product that you have created and then you need to get on on the store shelves? Well, a lot of things of course, but one important aspect is to create the packaging. Simple and easy to recognize or artful and detailed? That is dependent on the type of the product, the stores it will be placed in, and who your customer truly is. Most importantly, the packaging needs to be consistent within your established brand, or if it is a new brand, should be designed so that it can be used in a variety of ways.
Handsome Brook Farm
CMS loves to work on packaging and has had the opportunity to do so with several clients.
In this example, we will use the kids at Handsome Brook Farm. We had to find a way to create labels for 2 sizes of jars, bottles, and fresh berry packs. Add to the mix several different flavors and organic versions. Finally, be mindful of the future expansion of the products and the possibility of new products.
With this in mind, we came up with a “basic” layout of specific elements that were used in the same, or similar, way each time regardless of shape or size. Each version is specific to the flavor or type of product using different colors and art, yet, when lined up or grouped, it is obviously from the same company based on the use of the same fonts, placement of content and consistent treatment of the basic design.
And then came the eggs . . .
As the Handsome Brook Farm brand expanded, pasture raised eggs came to market and the need for egg carton packaging.
Using the element of the barn board background from the original line of products and knowing that we were going to use the actual picture of a Handsome Brook Farm chicken peeking out of the “hen house” we created the label that fits within the larger brand yet is very specific to the product itself.The desire here was not to make the label look slick, nor perfect. These are locally-raised eggs, hand packed and delivered locally. The intention of the label was to stand out from the crowd of egg cartons on the shelf, to immediately let the shopper “know” these are different-not factory produced and mass marketed to the consumer. The images used are real pictures of a real live egg-producing hen and the actual side of the Handsome Brook Barn – imperfections and all (in the barn siding, not the beautiful and happy chicken!).
New in 2014 – A 6-Pack
An addition to the line of local eggs is the 6-pack. Using all the now-recognized-elements in the eggs label (Goldie the hen, the barn board and fonts) and adding a few new improvements, this packaging is on the shelves next to the dozen carton and another new eggs’ product – liquid egg whites!
Read Handsome Brook Farm’s latest testimonial!
From flat to 3-D, the liquid Egg Whites layout finally comes alive!
The latest in the HBF Eggs line-A Whole Food’s label that is uniquely branded as Goldie’s Eggs
Business cards are one thing, Brochures are another, but have you considered getting your business noticed by printing over-sized cards?
We really like doing all of these to help our clients and their businesses. Build your Brand. Be consistent in all forms of media – print, web, advertisements. A handful of local businesses are used in these posts to help show a consistency in all forms of print (lest it appear redundant!)