The gang at WIOX Community Radio in Roxbury, NY, asked us to help them with the printed version of their Programming Schedule. The challenge was to make the packed schedule easy to read, give each show and host equal billing, and to create an easy to update “template” that would eliminate the nightmare of changing the schedule. All this in an attractive package.
Our solution; take the 11 x 17 size and flip the schedule side 90 degrees counter-clockwise, “centerfold” style! We then created the grid and gave each program some color so that each show block stood out among the others and every program host was identified. We took the 11 x 17 and did a four-fold accordion so the brochure would remain standard brochure size.
They are thrilled at their new standard!
Susan’s graphic work is wonderful! She “gets it” in oh so many ways: layout, color, timing, and the nearly impossible need for revisions revisions revisions. She is smart, responsive, and detail oriented beyond belief. And critically important, she has a great sense of humor. It is more than a pleasure to be working with CMS on our schedule brochures and web initiatives.
Dr. Joe Piasek
WIOX Community Radio