We were invited to create the logo, brand, website, all printed materials, advertisements and billboard etc. for a new initiative in Delaware County – Prescription Trails. “The Prescription Trails, or ‘Script Trails, initiative focuses on increasing the number of steps a person takes. O’Connor Hospital, working in collaboration with the Delaware County Public Health Services, Margaretville Memorial Hospital, Tri-Town Regional Hospital and Delaware Valley Hospital, the Cornell Cooperative Extension Delaware County, and the Rural Health Alliance of Delaware County seeks to enhance the population health and disease management initiatives by implementing Prescription Trails.”
We started with the big, long-term picture of how the brand and all potential materials will be used and a final logo was created and chosen. Then the brand went to work: website; patient materials; physician materials; printed brochures; advertisements; billboards and more.
This project launched in the first month of 2015, participating physicians have received all their materials, and we are so honored to have been chosen for this project, creating everything from the ground up, A to Z, that we are carefully watching the site stats grow and the word spread!
The site will continue to change and grow as more information for both patients and physicians is added and this is a long-term initiative that will constantly change, grow, improve and saturate Delaware County! In fact, the 2015 1,000 Mile Challenge from O’Connor Hospital had been added and almost 300 folks have registered already as of January 6!
So, we are in it for the long haul with years of working together in the future and participating in our small way to encourage everyone in Delaware County to Get Out and Walk!
